Clay playbooks
Clay does the enrichment and research in these playbooks: waterfalls that try several data providers until one returns a verified email, CRM lookups that skip records you already have, AI columns that score or classify rows, and Claygent web research. Many of these playbooks also include a Clay CLI script you can paste into your own Clay CLI to build the workflow in your own workspace.
- InboundIntermediate
Enrich Inbound Leads with Apollo and Clay Waterfalls
Marketing passes incomplete lead data to sales, forcing reps to research the basics by hand before every first touch.
ClayApolloHubSpotEstimate: 12 hrs/week - OutboundAdvanced
Auto-Prospect Companies After Funding Announcements
Sales teams miss narrow timing windows when companies raise capital and need new vendors.
ClayClaygentApollo+1Estimate: 8 hrs/week - OutboundIntermediate
Personalize Outbound at Scale Using LinkedIn Data
Generic cold emails get few replies, and reps cannot manually research every prospect on a high-volume list.
ClayClaygentInstantlyEstimate: 10 hrs/week - ResearchAdvanced
Analyze Lost Deals with Claygent and OpenAI
Lost deal reasons in CRM are vague ("pricing", "timing"). Reps rarely document specifics.
ClayHubSpotOpenAI API+1Estimate: 5 hrs/week - InboundIntermediate
Qualify Inbound Leads with AI Before Routing
SDRs lose a meaningful share of their day to unqualified inbound leads (students, competitors, wrong market).
ClayOpenAI APIHubSpotEstimate: 9 hrs/week - ResearchBeginner
Monitor Competitor Hiring to Spot Market Moves
Competitor intelligence is reactive. You learn about their new product after launch, not during the build.
ClayClaygentSlackEstimate: 2 hrs/week - OutboundBeginner
Enrich Event Attendee Lists for Post-Event Follow-Up
Event badge scans give you name and company, but no job title, email, or tech stack for targeting.
ClayApolloHubSpotEstimate: 6 hrs/week - ResearchIntermediate
Analyze Firmographics of Closed-Won Deals to Refine ICP
Your ICP doc was written years ago, and the company profile it describes may no longer match the deals you actually win.
ClayHubSpotClearbitEstimate: 4 hrs/week - ResearchIntermediate
Use Claygent to Research Target Account Tech Stacks
Sales needs to know if prospects use competing tools before the first call, but researching each account by hand is slow.
ClayClaygentBuiltWithEstimate: 7 hrs/week - OutboundAdvanced
Scrape G2 and Capterra Reviews for Competitor Leads
People leaving negative reviews on competitor G2 pages are in-market buyers, but finding them manually is slow.
ClayClaygentApollo+1Estimate: 6 hrs/week - OutboundIntermediate
Get Alerted When Key Contacts Change Jobs
Your champion at a customer changes jobs. By the time you notice, they have already bought a competitor.
ClayHubSpotLinkedIn+1Estimate: 3 hrs/week - OutboundAdvanced
Turn Anonymous Website Visitors into Outbound Sequences
Marketing and sales cannot tell which ICP companies hit pricing, docs, or blog pages, so high-intent traffic dies without a follow-up.
RB2B or VectorClayHubSpot or Salesforce+1Estimate: 6 hrs/week - OutboundIntermediate
Outbound When ICP Companies Hire AEs or SDRs
Competitors and category peers hiring sellers is a timing signal that budgets and territory plans are expanding, but most teams notice weeks late.
ClayApify or job-board sourceHubSpot or Salesforce+1Estimate: 5 hrs/week - OutboundIntermediate
Reactivate Closed-Lost Deals When Fresh Intent Appears
Closed-lost accounts sit untouched while they later raise, hire, or install related tools, and AEs rediscover them too late.
ClayHubSpot or SalesforceApollo+1Estimate: 6 hrs/week - InboundIntermediate
Turn LinkedIn Ad Engagers into Sequenced Outbound
People who like, comment, or click LinkedIn ads are warm, but the engagers never make it into CRM or a sequence unless someone exports by hand.
LinkedIn AdsClayApollo+2Estimate: 5 hrs/week - RevOpsIntermediate
Build a Clay Waterfall to Find Verified Work Emails
A single data provider misses many contacts, so reps either work incomplete lists or pay for several tools and copy results between them by hand.
ClayApolloHunter or Prospeo+2Estimate: 4 hrs/week - OutboundIntermediate
Turn Buyer Intent Signals into Outbound Sequences
Intent data shows which accounts are researching your category, but it sits in a dashboard nobody checks daily, so the signal is stale before a rep acts on it.
ClayG2 Buyer Intent or BomboraApollo+2Estimate: 5 hrs/week - RevOpsIntermediate
Keep CRM Data Clean with an AI Hygiene Agent
CRM records decay as people change jobs and reps type titles and industries in different formats, so segmentation, routing, and reporting quietly break.
ClayClaygentHubSpot or Salesforce+2Estimate: 4 hrs/week - InboundIntermediate
Automate Inbound Lead Routing with Enrichment and Fit Scoring
Inbound leads wait in a shared queue or get assigned round-robin regardless of fit, so the best leads reach a rep late and poor-fit leads take up AE time.
ClayHubSpot or SalesforceApollo+2Estimate: 4 hrs/week - OutboundIntermediate
Track Champion Job Changes to Open New Accounts
Former champions who move to a new company are some of the warmest prospects you have, but most teams notice the move months later, after the new team has picked its tools.
ClayHubSpot or SalesforceApollo+2Estimate: 3 hrs/week - InboundIntermediate
Route Product-Qualified Leads from Sign-Ups to Sales
Self-serve sign-ups pile up in the product, and sales either ignores them or chases every free account, so the few sign-ups from ICP companies who are actually using the product wait for a rep.
ClaySegment, Amplitude, or MixpanelHubSpot or Salesforce+2Estimate: 4 hrs/week - InboundIntermediate
Rebook Demo No-Shows with a Short Personalized Sequence
Booked demos that end as no-shows usually get one "sorry we missed you" email or nothing at all, so meetings the team already worked to create quietly drop out of the pipeline.
Calendly or Chili PiperHubSpot or SalesforceClay+2Estimate: 2 hrs/week - OutboundAdvanced
Launch Outbound When Target Accounts Add or Drop a Competitor
When a target account drops a competitor or adds a tool that pairs with yours, there is a short window to start a conversation, but static tech stack lists only show what is installed today, not what changed.
ClayBuiltWith or HG InsightsHubSpot or Salesforce+2Estimate: 3 hrs/week - RevOpsIntermediate
Keep Clay Credit Spend Predictable on Enrichment Tables
Clay tables that enrich every row, re-run on every edit, and call providers in no particular order burn through credits faster than planned, and the overspend usually shows up only when the monthly balance runs low.
ClayClaygentHubSpot or SalesforceEstimate: 2 hrs/week - ResearchIntermediate
Send Reps a Researched Account Brief Before Every Meeting
Reps walk into first calls after a quick scan of LinkedIn and the CRM, or skip prep entirely when the calendar is full, so they miss recent company news, past conversations, and open deal context the team already has.
Calendly or Chili PiperZapier or MakeClay+3Estimate: 3 hrs/week - OutboundAdvanced
Find Lookalike Accounts from Your Closed-Won Customers
Outbound lists are usually built from broad filters, while the best predictor of who will buy, the customers you already closed, sits in the CRM unused, so reps spend sequences on accounts that look nothing like your wins.
HubSpot or SalesforceClayClaygent+1Estimate: 4 hrs/week - InboundAdvanced
Answer Demo Requests Within Minutes, Even After Hours
Demo requests that come in at night or over the weekend wait until a rep logs on, so the buyer who was ready to talk on Friday evening gets a first reply on Monday, often after they have booked with someone else.
HubSpot or SalesforceClayOpenAI API+3Estimate: 3 hrs/week - RevOpsAdvanced
Run CRM-Writing AI Agents in Dry-Run Mode with Bulk Approvals
An AI agent that writes straight to Salesforce or HubSpot can change thousands of records before anyone notices a bad rule, and each change can trigger syncs, workflows, and sequences that are hard to trace and harder to reverse.
HubSpot or SalesforceClayGoogle Sheets+1Estimate: 2 hrs/week - OutboundAdvanced
Build Prospect Lists from Plain-English Requests in Slack
Reps and marketers wait days for RevOps to build a prospect list, or pull their own from Apollo with inconsistent filters, no CRM dedupe, and no check on how many credits the pull will burn.
SlackZapier or MakeOpenAI API+4Estimate: 4 hrs/week
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