Enrich Inbound Leads with Apollo and Clay Waterfalls

1. 1

   Set up HubSpot webhook in Clay to trigger on new form submissions

2. 2

   Configure Clay waterfall: Apollo enrichment > Clearbit fallback > Claygent LinkedIn scrape

3. 3

   Write enriched data (job title, company size, tech stack) back to HubSpot contact

4. 4

   Add lead scoring logic based on enriched firmographics

5. 5

   Route high-value leads to AE queue via HubSpot workflow

Template outline

The structure to recreate in your own workspace. Field names and thresholds are starting points.

Clay Table Structure:
- Trigger: HubSpot webhook (form submission)
- Column 1: Apollo enrichment (email -> company data)
- Column 2: Clearbit fallback (if Apollo returns null)
- Column 3: Claygent prompt to extract role level from LinkedIn
- Column 4: Lead score calculation (IF company size > 500 AND title contains "Director", score = 90)
- Write-back: HubSpot HTTP API update contact