Apollo playbooks
Apollo is used for contact data in these playbooks: finding work emails and titles, pulling people from saved searches, and finding buyers at accounts flagged by a signal. Several pair it with Clay, either as one provider in a waterfall or as the first lookup before Clay tries others.
- InboundIntermediate
Enrich Inbound Leads with Apollo and Clay Waterfalls
Marketing passes incomplete lead data to sales, forcing reps to research the basics by hand before every first touch.
ClayApolloHubSpotEstimate: 12 hrs/week - OutboundAdvanced
Auto-Prospect Companies After Funding Announcements
Sales teams miss narrow timing windows when companies raise capital and need new vendors.
ClayClaygentApollo+1Estimate: 8 hrs/week - OutboundAdvanced
Sync Apollo Saved Searches to Instantly Campaigns
Sales ops manually exports Apollo lists and imports them to Instantly weekly, delaying campaign launches.
ApolloInstantlyMakeEstimate: 4 hrs/week - OutboundBeginner
Enrich Event Attendee Lists for Post-Event Follow-Up
Event badge scans give you name and company, but no job title, email, or tech stack for targeting.
ClayApolloHubSpotEstimate: 6 hrs/week - OutboundAdvanced
Scrape G2 and Capterra Reviews for Competitor Leads
People leaving negative reviews on competitor G2 pages are in-market buyers, but finding them manually is slow.
ClayClaygentApollo+1Estimate: 6 hrs/week - OutboundIntermediate
Reactivate Closed-Lost Deals When Fresh Intent Appears
Closed-lost accounts sit untouched while they later raise, hire, or install related tools, and AEs rediscover them too late.
ClayHubSpot or SalesforceApollo+1Estimate: 6 hrs/week - InboundIntermediate
Turn LinkedIn Ad Engagers into Sequenced Outbound
People who like, comment, or click LinkedIn ads are warm, but the engagers never make it into CRM or a sequence unless someone exports by hand.
LinkedIn AdsClayApollo+2Estimate: 5 hrs/week - RevOpsIntermediate
Build a Clay Waterfall to Find Verified Work Emails
A single data provider misses many contacts, so reps either work incomplete lists or pay for several tools and copy results between them by hand.
ClayApolloHunter or Prospeo+2Estimate: 4 hrs/week - OutboundIntermediate
Turn Buyer Intent Signals into Outbound Sequences
Intent data shows which accounts are researching your category, but it sits in a dashboard nobody checks daily, so the signal is stale before a rep acts on it.
ClayG2 Buyer Intent or BomboraApollo+2Estimate: 5 hrs/week - InboundIntermediate
Automate Inbound Lead Routing with Enrichment and Fit Scoring
Inbound leads wait in a shared queue or get assigned round-robin regardless of fit, so the best leads reach a rep late and poor-fit leads take up AE time.
ClayHubSpot or SalesforceApollo+2Estimate: 4 hrs/week - OutboundIntermediate
Track Champion Job Changes to Open New Accounts
Former champions who move to a new company are some of the warmest prospects you have, but most teams notice the move months later, after the new team has picked its tools.
ClayHubSpot or SalesforceApollo+2Estimate: 3 hrs/week - OutboundAdvanced
Launch Outbound When Target Accounts Add or Drop a Competitor
When a target account drops a competitor or adds a tool that pairs with yours, there is a short window to start a conversation, but static tech stack lists only show what is installed today, not what changed.
ClayBuiltWith or HG InsightsHubSpot or Salesforce+2Estimate: 3 hrs/week - OutboundAdvanced
Build Prospect Lists from Plain-English Requests in Slack
Reps and marketers wait days for RevOps to build a prospect list, or pull their own from Apollo with inconsistent filters, no CRM dedupe, and no check on how many credits the pull will burn.
SlackZapier or MakeOpenAI API+4Estimate: 4 hrs/week
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