GTM Playbooks
OutboundAdvanced

Sync Apollo Saved Searches to Instantly Campaigns

The problem

Sales ops manually exports Apollo lists and imports them to Instantly weekly, delaying campaign launches.

Implementation steps

  1. 1

    Connect Apollo and Instantly to Make

  2. 2

    Set up daily trigger to fetch contacts from Apollo saved search

  3. 3

    Filter out contacts already in Instantly using HTTP API lookup

  4. 4

    Push new contacts to Instantly campaign via API

  5. 5

    Log additions to Google Sheets for audit trail

Template outline

The structure to recreate in your own workspace. Field names and thresholds are starting points.

Make Scenario:
1. Schedule: Daily at 9 AM
2. Apollo API: List contacts from saved search ID
3. Iterator: Loop through contacts
4. Instantly API: Check if email exists
5. Filter: Only proceed if not found
6. Instantly API: Add contact to campaign ID
7. Google Sheets: Log email and timestamp

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