Make playbooks
Make is the visual automation option in these playbooks: syncing Apollo searches into Instantly, moving support tickets through an LLM for churn scoring, and relaying calendar events to a Clay webhook.
- OutboundAdvanced
Sync Apollo Saved Searches to Instantly Campaigns
Sales ops manually exports Apollo lists and imports them to Instantly weekly, delaying campaign launches.
ApolloInstantlyMakeEstimate: 4 hrs/week - RevOpsAdvanced
Score Churn Risk from Support Tickets with an LLM
CS and RevOps find churn late because ticket themes stay buried in Zendesk/Intercom while CRM health scores ignore qualitative signal.
Zendesk or Intercomn8n or MakeClaude or OpenAI API+2Estimate: 5 hrs/week - ResearchIntermediate
Send Reps a Researched Account Brief Before Every Meeting
Reps walk into first calls after a quick scan of LinkedIn and the CRM, or skip prep entirely when the calendar is full, so they miss recent company news, past conversations, and open deal context the team already has.
Calendly or Chili PiperZapier or MakeClay+3Estimate: 3 hrs/week - InboundAdvanced
Answer Demo Requests Within Minutes, Even After Hours
Demo requests that come in at night or over the weekend wait until a rep logs on, so the buyer who was ready to talk on Friday evening gets a first reply on Monday, often after they have booked with someone else.
HubSpot or SalesforceClayOpenAI API+3Estimate: 3 hrs/week - OutboundAdvanced
Build Prospect Lists from Plain-English Requests in Slack
Reps and marketers wait days for RevOps to build a prospect list, or pull their own from Apollo with inconsistent filters, no CRM dedupe, and no check on how many credits the pull will burn.
SlackZapier or MakeOpenAI API+4Estimate: 4 hrs/week
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