GTM Playbooks
OutboundAdvanced

Auto-Prospect Companies After Funding Announcements

The problem

Sales teams miss narrow timing windows when companies raise capital and need new vendors.

Implementation steps

  1. 1

    Create Clay table with Crunchbase API or RSS feed for funding announcements

  2. 2

    Use Claygent to visit company website and extract hiring keywords

  3. 3

    Filter for companies hiring in your ICP roles (e.g., "VP Sales" for sales tool vendors)

  4. 4

    Use Apollo to find decision makers at those companies

  5. 5

    Push prospects to Smartlead campaign with funding-specific messaging

  6. 6

    Set up Slack alert for high-priority targets (Series B+ in your vertical)

Template outline

The structure to recreate in your own workspace. Field names and thresholds are starting points.

Clay Workflow:
1. Import: Crunchbase RSS or API integration
2. Filter: Funding amount > $10M, Industry matches ICP
3. Claygent: Visit /careers page, check for target roles
4. Apollo enrichment: Find VP+ contacts
5. Write to Smartlead via HTTP API
6. Zapier: Post to #sales Slack channel if amount > $50M

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