GTM Playbooks
OutboundBeginner

Track Warm Intro Requests Across Your Network

The problem

AEs lose track of warm intro requests sent via email and LinkedIn. Follow-ups fall through the cracks.

Implementation steps

  1. 1

    Create Google Sheet template: prospect name, mutual connection, request date, status

  2. 2

    Set up Zapier to watch Gmail for sent emails containing "intro to"

  3. 3

    Parse email body to extract prospect and connection names

  4. 4

    Auto-populate Google Sheet row

  5. 5

    Set up weekly Zapier reminder for intros pending over 7 days

Template outline

The structure to recreate in your own workspace. Field names and thresholds are starting points.

Google Sheets Columns:
- Prospect Name | Company | Mutual Connection | Date Requested | Status | Notes
Zapier Flow:
1. Gmail trigger: New sent email with subject or body containing "introduction"
2. AI Formatter: Extract prospect and connector names
3. Google Sheets: Append row
4. Schedule: Weekly search for rows where Status = "Pending" AND Date > 7 days ago
5. Gmail: Send reminder email to AE

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