Weekly New Contractor Licenses into Clay for Outbound

Apify saved task (Multi-State Contractor License Search):
{
  "mode": "newLicenses",
  "monitorId": "ca-wa-or-roofing-weekly",
  "states": ["CA", "WA", "OR"],
  "tradeKeywords": ["roofing", "C39"],
  "status": "active",
  "maxResults": 500,
  "maxResultsPerState": 250
}
- Schedule: Apify schedule, cron 0 13 * * 1 (Mondays 13:00 UTC), runs the saved task
- One monitorId per saved search; a new monitorId starts a new baseline
- First run returns licenses from the last 7 days (or since issuedAfter)
- Texas publishes no issue dates, so the first run returns no Texas records

Clay table: Contractor licenses (weekly)
Source, pick one:
  A. Apify source "Import data from Apify Actor": saved task, no specific run
  B. Webhook table fed by Zapier or Make: Apify "Finished Actor Run" trigger
     > "Fetch Dataset Items" > one POST per record, with license_key added
Input columns: state, licenseNumber, businessName, licenseeName, dbaName,
  licenseType, licenseTypeCode, status, issueDate, expirationDate,
  address.street, address.city, address.zip, address.county, phone, email

1. license_key = state + "-" + licenseNumber (OR-261748)
   Table settings: Auto-dedupe rows on license_key, Keep oldest row
2. CRM lookup (HubSpot "Look up object" / Salesforce "Lookup record"):
   contractor_license_key = license_key, then phone, then business name + city
   - Match found: in_crm = true, row goes to "Already in CRM" view, stop
3. Website (only if in_crm is false): Claygent
   "Find the website for {{businessName}}, a {{licenseType}} in {{address.city}}, {{state}}.
    Return the domain or none."
4. Decision maker:
   - Name: licenseeName (owner, qualifier, or principal on the license)
   - If a domain exists: find people at domain, titles Owner, President, Founder
5. Email: waterfall across your providers, then validation
   - Fallback: state-published email (VA only), validated before use
   - Phone: state-published phone (CA, TX, WA, OR)
6. Territory: lookup in "Territories" sheet on state + county (or ZIP)
   -> owner_email, territory_name
7. CRM write: create company + contact, owner = owner_email

CRM properties to create:
- Company: contractor_license_key (unique), license_state, license_number,
  license_type, license_issue_date, license_expiration_date,
  lead_source = "Contractor license feed"
- Contact: license_role (owner, qualifier, principal), phone_source = "State license record"

Sequence (one campaign per trade):
- Variables: {{first_name}}, {{business_name}}, {{license_type}}, {{issue_date}}, {{city}}
- Opener example (insurance): "Saw {{business_name}} was issued a {{license_type}}
  license in {{city}} on {{issue_date}}. If you are setting up coverage for the new
  license, here is a one-page checklist of what carriers ask for."
- Swap the last line per offer: software, supplies, financing, payroll

Guardrails:
- Only statusCategory = active
- No sequence without a validated email; phone-only records get a call task
- Email: CAN-SPAM opt-out and postal address; calls and texts: check TCPA first
- Say you saw the license in the state record; never imply a link to the state board