GTM Playbooks
ResearchBeginner

Monitor Competitor Hiring to Spot Market Moves

The problem

Competitor intelligence is reactive. You learn about their new product after launch, not during the build.

Implementation steps

  1. 1

    Create list of competitor career page URLs in Clay

  2. 2

    Schedule Claygent to scrape job listings weekly

  3. 3

    Use AI to flag interesting patterns (e.g., "Senior Product Manager, Enterprise AI")

  4. 4

    Compare to previous week's scrape to detect new roles

  5. 5

    Post new strategic hires to Slack #competitive-intel channel

Template outline

The structure to recreate in your own workspace. Field names and thresholds are starting points.

Clay Scheduled Table:
- Trigger: Weekly schedule
- Input: List of competitor domains
- Claygent: Visit /careers and extract job titles
- Compare to previous table export (manual or Google Sheets)
- Filter: New roles with keywords "AI", "Enterprise", "VP"
- Zapier: Send to Slack if new role detected

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