GTM Playbooks
ContentBeginner

Rotate LinkedIn Engagement Pods for Founder Accounts

The problem

Founder posts on LinkedIn need early engagement but manually coordinating a pod is tedious.

Implementation steps

  1. 1

    Maintain Google Sheet with pod members and their LinkedIn post URLs

  2. 2

    Set up Google Form for founders to submit new posts

  3. 3

    Use Zapier to rotate engagement assignments (5 people per post)

  4. 4

    Post assignment to private Slack channel with LinkedIn links

  5. 5

    Track completion in Google Sheets checkbox column

Template outline

The structure to recreate in your own workspace. Field names and thresholds are starting points.

Zapier Workflow:
1. Trigger: Google Forms > New Response
2. Google Sheets: Find next 5 people in rotation
3. Formatter: Create engagement request message
4. Slack: Post to #linkedin-pod channel
   - "New post from {{founder}}: {{url}}. Please engage: {{assigned_people}}"
5. Google Sheets: Log assignment

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