GTM Playbooks
ContentIntermediate

Generate Blog Post Ideas from Customer Questions

The problem

Support tickets are full of recurring customer questions that would make great blog content, but no one mines them.

Implementation steps

  1. 1

    Export recent Zendesk tickets (last 30 days) to CSV

  2. 2

    Import to Google Sheets and filter for tickets tagged as "question"

  3. 3

    Send ticket subject lines to OpenAI with prompt: "Convert this support question into a blog post title"

  4. 4

    Group similar topics using OpenAI embeddings or keyword matching

  5. 5

    Post top 10 ideas to #content-ideas Slack channel monthly

Template outline

The structure to recreate in your own workspace. Field names and thresholds are starting points.

Workflow:
1. Zendesk: Export tickets from last 30 days (tag: question)
2. Google Sheets: Import CSV
3. OpenAI API via Apps Script:
   - For each subject: "Turn this into a blog title: {{subject}}"
4. Manual: Review and group similar titles
5. Zapier: Post top 10 to Slack #content-ideas
6. Archive to "Blog Ideas Backlog" sheet

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