GTM Playbooks
ContentBeginner

Build Blog Performance Dashboard from Google Analytics

The problem

Marketing pulls blog traffic reports out of GA4 by hand each month, so trends are hard to compare over time.

Implementation steps

  1. 1

    Connect GA4 to Zapier using Google Analytics integration

  2. 2

    Set up weekly trigger to pull top 20 blog posts by pageviews

  3. 3

    Include metrics: pageviews, avg time on page, bounce rate

  4. 4

    Write data to Google Sheets with timestamp

  5. 5

    Create chart in Google Sheets to visualize month-over-month trends

Template outline

The structure to recreate in your own workspace. Field names and thresholds are starting points.

Zapier Setup:
1. Schedule: Weekly on Monday 9 AM
2. Google Analytics 4: Run Report
   - Dimensions: Page path
   - Metrics: Pageviews, Avg engagement time, Bounce rate
   - Filter: Page path contains "/blog/"
   - Limit: 20
3. Google Sheets: Create multiple rows (one per post)
4. Add timestamp column for historical tracking

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