GTM Playbooks
Finance/FP&ABeginner

Send Automated Invoice Payment Reminders

The problem

AR team manually checks which invoices are overdue and sends canned reminder emails. Pure busywork.

Implementation steps

  1. 1

    Connect QuickBooks to Zapier

  2. 2

    Set up daily trigger to search for overdue invoices

  3. 3

    Use Zapier Formatter to calculate days overdue

  4. 4

    Send escalating email reminders (Day 7: gentle, Day 14: urgent, Day 30: final notice)

  5. 5

    Log reminder sent date back to QuickBooks memo field

Template outline

The structure to recreate in your own workspace. Field names and thresholds are starting points.

Zapier Workflow:
1. Schedule: Daily at 10 AM
2. QuickBooks: Search invoices where Due Date < Today AND Balance > 0
3. Formatter: Calculate days overdue
4. Paths:
   - 1-10 days: Send reminder email (tone: polite)
   - 11-20 days: Send urgent email (CC accounting)
   - 21+ days: Send final notice (CC finance director)
5. QuickBooks: Update invoice memo "Reminder sent {{date}}"

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