GTM Playbooks
Finance/FP&AIntermediate

Parse Receipt Emails and Auto-Create Expense Reports

The problem

Employees manually forward receipts to finance. Someone re-keys them into expense software.

Implementation steps

  1. 1

    Set up Gmail filter to forward receipts to Zapier email webhook

  2. 2

    Use Zapier Email Parser to extract vendor, amount, date

  3. 3

    Send to OpenAI API to categorize expense (travel, meals, software)

  4. 4

    Append to Google Sheets expense log with employee name

  5. 5

    Monthly: Generate summary report by category for finance review

Template outline

The structure to recreate in your own workspace. Field names and thresholds are starting points.

Zapier Flow:
1. Trigger: Email webhook (forward receipts to zapier@...)
2. Email Parser: Extract amount, date, vendor
3. OpenAI: Classify expense category
   - Prompt: "Categorize this expense as Travel, Meals, Software, Office, or Other: {{vendor}} {{amount}}"
4. Google Sheets: Append row
5. Filter: If amount > 500, notify finance lead in Slack

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