GTM Playbooks
Finance/FP&AAdvanced

Auto-Populate Quarterly Board Deck Metrics

The problem

Finance spends hours before each board meeting copying metrics from several systems into the board deck.

Implementation steps

  1. 1

    Create Google Sheets that pulls key metrics (MRR from Stripe, pipeline from HubSpot, headcount from BambooHR)

  2. 2

    Use Zapier to refresh sheet data daily

  3. 3

    Link Google Slides charts to Google Sheets data ranges

  4. 4

    Set up Zapier to duplicate slide template and populate with current quarter data

  5. 5

    Notify CFO in Slack when deck is ready for review

Template outline

The structure to recreate in your own workspace. Field names and thresholds are starting points.

Setup:
1. Google Sheets with tabs:
   - Revenue (Stripe API via Zapier)
   - Pipeline (HubSpot deals)
   - Headcount (manual or HRIS API)
2. Google Slides template with linked charts
3. Zapier quarterly trigger:
   - Duplicate slide template
   - Refresh all linked data
   - Rename with current quarter
   - Share with CFO and post Slack notification

Need help implementing a playbook?

Our team builds custom Clay workflows and AI automations for revenue teams.

Get it built for you