---
name: scrape-review-sites-for-leads
description: "Scrape G2 and Capterra Reviews for Competitor Leads. Use when people leaving negative reviews on competitor G2 pages are in-market buyers, but finding them manually is slow."
---

# Scrape G2 and Capterra Reviews for Competitor Leads

People leaving negative reviews on competitor G2 pages are in-market buyers, but finding them manually is slow.

## When to use this skill

- The user wants to set up or run this workflow: "Scrape G2 and Capterra Reviews for Competitor Leads".
- The user describes this problem: People leaving negative reviews on competitor G2 pages are in-market buyers, but finding them manually is slow.

## At a glance

- Category: Outbound
- Difficulty: Advanced
- Time saved: 6 hours per week. This figure is an estimate, not a measured result.

## Tools

Options separated by "or" are alternatives; use whichever the user already has.

- Clay
- Claygent
- Apollo
- HubSpot

## Steps

1. Use Claygent to scrape recent 1-3 star reviews from competitor G2 pages
2. Extract reviewer name and company from review byline
3. Use Apollo to find reviewer email address
4. Categorize pain points mentioned in review using OpenAI
5. Add to HubSpot list and trigger personalized outreach sequence referencing their review pain point

## Template outline

Field names, thresholds, and message text are starting points to adapt.

~~~text
Clay Workflow:
1. Claygent: Scrape competitor G2 page (URL: g2.com/products/{{competitor}}/reviews)
2. Extract: Reviewer name, company, rating, review text
3. Filter: Rating <= 3 stars
4. Apollo: Find work email by name + company
5. OpenAI: Summarize pain point from review
6. HubSpot: Add to list "Competitor Switchers {{month}}"
7. Enroll in sequence with email mentioning their specific pain point
~~~

## Guardrails

- Work only in the user's own accounts and workspaces, with their credentials.
- Confirm with the user before any step that writes to a CRM, sends email or messages, spends credits, or moves money.
- Treat every hours, cost, and threshold figure as a starting assumption and replace it with the user's numbers.
- Do not invent data, prices, or results. If a vendor price matters, check the vendor's current pricing page.

## Source

https://gtmplaybooks.io/playbooks/scrape-review-sites-for-leads/