---
name: multi-channel-campaign-tracking
description: "Track Multi-Channel Campaigns in One Unified Dashboard. Use when marketing runs email, LinkedIn ads, and webinars, but attribution lives in a different tool for each channel."
---

# Track Multi-Channel Campaigns in One Unified Dashboard

Marketing runs email, LinkedIn ads, and webinars, but attribution lives in a different tool for each channel.

## When to use this skill

- The user wants to set up or run this workflow: "Track Multi-Channel Campaigns in One Unified Dashboard".
- The user describes this problem: Marketing runs email, LinkedIn ads, and webinars, but attribution lives in a different tool for each channel.

## At a glance

- Category: RevOps
- Difficulty: Beginner
- Time saved: 3 hours per week. This figure is an estimate, not a measured result.

## Tools

Options separated by "or" are alternatives; use whichever the user already has.

- HubSpot
- Google Sheets
- Zapier

## Steps

1. Set up UTM parameter naming convention for all campaigns
2. Create Zapier integration to pull HubSpot form submissions with UTM data
3. Log conversions to Google Sheets with source, medium, campaign, and date
4. Build pivot table to show conversions by channel
5. Set up weekly email report with Google Sheets > Gmail automation

## Template outline

Field names, thresholds, and message text are starting points to adapt.

~~~text
Google Sheets Structure:
Columns: Date | Source | Medium | Campaign | Lead Name | Email | Status
Zapier:
1. Trigger: HubSpot new form submission
2. Extract UTM parameters from form metadata
3. Google Sheets: Append row
4. Schedule: Weekly on Friday
5. Gmail: Send sheet link to marketing team with summary stats
~~~

## Guardrails

- Work only in the user's own accounts and workspaces, with their credentials.
- Confirm with the user before any step that writes to a CRM, sends email or messages, spends credits, or moves money.
- Treat every hours, cost, and threshold figure as a starting assumption and replace it with the user's numbers.
- Do not invent data, prices, or results. If a vendor price matters, check the vendor's current pricing page.

## Source

https://gtmplaybooks.io/playbooks/multi-channel-campaign-tracking/