---
name: linkedin-ad-engagers-to-outbound
description: "Turn LinkedIn Ad Engagers into Sequenced Outbound. Use when people who like, comment, or click LinkedIn ads are warm, but the engagers never make it into CRM or a sequence unless someone exports by hand."
---

# Turn LinkedIn Ad Engagers into Sequenced Outbound

People who like, comment, or click LinkedIn ads are warm, but the engagers never make it into CRM or a sequence unless someone exports by hand.

## When to use this skill

- The user wants to set up or run this workflow: "Turn LinkedIn Ad Engagers into Sequenced Outbound".
- The user describes this problem: People who like, comment, or click LinkedIn ads are warm, but the engagers never make it into CRM or a sequence unless someone exports by hand.

## At a glance

- Category: Inbound
- Difficulty: Intermediate
- Time saved: 5 hours per week. This figure is an estimate, not a measured result.

## Tools

Options separated by "or" are alternatives; use whichever the user already has.

- LinkedIn Ads
- Clay
- Apollo
- HubSpot or Salesforce
- Instantly or Smartlead

## Steps

1. Collect engagers weekly from three places: Lead Gen Form submissions (native HubSpot or Salesforce sync), the company engagement report in Campaign Manager where your account has it, and people who publicly reacted to or commented on the sponsored post (by hand or with a tool that follows LinkedIn's terms). Clicks alone are anonymous unless the person converts on your site
2. Import the rows into a Clay table and enrich companies (domain, headcount, industry) and people (title, seniority, LinkedIn URL) with Clay enrichment and Apollo, finding one to three buying-role contacts for company-only rows
3. Apply an ICP filter on headcount, industry, region, and seniority, and remove competitors, agencies, students, and job seekers
4. Look each row up in HubSpot or Salesforce and suppress customers, open opportunities, and anyone already in a sequence, routing existing contacts to their owner instead
5. Create or update the remaining contacts in the CRM with source "LinkedIn ad engagement" and the campaign name, verify emails, and push them to an Instantly or Smartlead sequence that follows up on the ad topic without saying you saw them engage
6. Post a weekly Slack digest with new engagers by ICP tier, accounts with more than one engager, and how many were suppressed as existing pipeline or customers

## Template outline

Field names, thresholds, and message text are starting points to adapt.

~~~text
Clay Table (weekly import):
1. Inputs (one row per engager):
   - Lead Gen Form leads (name, email, company, campaign)
   - Company engagement report export (company, engagement level, campaign)
   - Post reactions and comments (name, LinkedIn URL, post)
2. Enrich company: domain, headcount, industry, region
3. Enrich person: title, seniority, LinkedIn URL (company-only rows: find 1-3 contacts in buying roles)
4. ICP filter: headcount and industry in range, seniority Manager or above, not competitor or agency
5. CRM lookup by email and domain: skip customers, open deals, active sequences (send owner a task instead)
6. Email: waterfall find and verify
7. CRM upsert: Lead source = "LinkedIn ad engagement", Campaign = {{campaign}}
8. Instantly or Smartlead API: add to sequence, custom variable {{ad_topic}}
9. Weekly Slack digest:
   - "{{new_count}} new ICP engagers, {{multi_engager_accounts}} accounts with 2+ engagers, {{suppressed}} suppressed"
Output: ICP engagers from LinkedIn ads in the CRM and in a sequence every week, with existing pipeline left alone
~~~

## Guardrails

- Work only in the user's own accounts and workspaces, with their credentials.
- Confirm with the user before any step that writes to a CRM, sends email or messages, spends credits, or moves money.
- Treat every hours, cost, and threshold figure as a starting assumption and replace it with the user's numbers.
- Do not invent data, prices, or results. If a vendor price matters, check the vendor's current pricing page.

## Source

https://gtmplaybooks.io/playbooks/linkedin-ad-engagers-to-outbound/