---
name: intent-signal-monitoring
description: "Monitor Website Intent Signals and Alert Sales. Use when high-value accounts visit your pricing page repeatedly, but sales never finds out."
---

# Monitor Website Intent Signals and Alert Sales

High-value accounts visit your pricing page repeatedly, but sales never finds out.

## When to use this skill

- The user wants to set up or run this workflow: "Monitor Website Intent Signals and Alert Sales".
- The user describes this problem: High-value accounts visit your pricing page repeatedly, but sales never finds out.

## At a glance

- Category: Inbound
- Difficulty: Beginner
- Time saved: 5 hours per week. This figure is an estimate, not a measured result.

## Tools

Options separated by "or" are alternatives; use whichever the user already has.

- HubSpot
- Zapier
- Slack

## Steps

1. Set up HubSpot workflow to track page views on high-intent pages (pricing, demo, case studies)
2. Create calculated property: intent score (1 point per pricing view, 2 points per demo request)
3. Trigger Zapier when intent score crosses threshold (e.g., 5 points in 7 days)
4. Post to Slack #sales-alerts with account name and recent page views
5. Assign task to account owner in HubSpot

## Template outline

Field names, thresholds, and message text are starting points to adapt.

~~~text
HubSpot Workflow:
1. Trigger: Contact property "Intent Score" >= 5
2. Condition: Score gained in last 7 days
3. Create task for contact owner: "High intent signal detected"
4. Send Slack notification via Zapier webhook
   - Message: "{{company}} viewed pricing 3x this week. Owner: {{owner}}"
5. Delay 7 days, reset intent score to 0
~~~

## Guardrails

- Work only in the user's own accounts and workspaces, with their credentials.
- Confirm with the user before any step that writes to a CRM, sends email or messages, spends credits, or moves money.
- Treat every hours, cost, and threshold figure as a starting assumption and replace it with the user's numbers.
- Do not invent data, prices, or results. If a vendor price matters, check the vendor's current pricing page.

## Source

https://gtmplaybooks.io/playbooks/intent-signal-monitoring/