---
name: gong-to-product-feedback
description: "Route Gong Feature Requests to Product Board. Use when customer feature requests mentioned in sales calls never make it to product teams."
---

# Route Gong Feature Requests to Product Board

Customer feature requests mentioned in sales calls never make it to product teams.

## When to use this skill

- The user wants to set up or run this workflow: "Route Gong Feature Requests to Product Board".
- The user describes this problem: Customer feature requests mentioned in sales calls never make it to product teams.

## At a glance

- Category: RevOps
- Difficulty: Intermediate
- Time saved: 3 hours per week. This figure is an estimate, not a measured result.

## Tools

Options separated by "or" are alternatives; use whichever the user already has.

- Gong
- Zapier
- Slack
- Google Sheets

## Steps

1. Configure Gong to flag calls when reps use tracker keyword "feature request"
2. Set up Zapier to pull flagged call snippets daily
3. Parse call transcript for feature keywords using Zapier AI formatter
4. Log to Google Sheet with columns: date, customer, feature, urgency, call link
5. Post weekly summary to #product Slack channel

## Template outline

Field names, thresholds, and message text are starting points to adapt.

~~~text
Zapier Flow:
1. Trigger: Gong > Tracker keyword detected ("feature request")
2. Gong: Get call details and snippet
3. AI Formatter: Extract feature name and urgency from snippet
4. Google Sheets: Append row (date, customer name, feature, urgency, Gong link)
5. Schedule: Weekly digest to Slack using Google Sheets > Slack formatter
~~~

## Guardrails

- Work only in the user's own accounts and workspaces, with their credentials.
- Confirm with the user before any step that writes to a CRM, sends email or messages, spends credits, or moves money.
- Treat every hours, cost, and threshold figure as a starting assumption and replace it with the user's numbers.
- Do not invent data, prices, or results. If a vendor price matters, check the vendor's current pricing page.

## Source

https://gtmplaybooks.io/playbooks/gong-to-product-feedback/